From Implicit To Explicit: Reconsidering What You Know About Values
with founders Erica Courdae + India Jackson
Monday, July 11, 2022
12:00pm - 1:00pm ET / 9:00am - 10:00am PT
Virtual Event (via Zoom)
Values have been touted as something you should have, but no one has really told you what to do with them. Taking a static word and turning it into action is the sweet spot where values become guiding principles on how to respond, make choices, and create impact with your brand. This puts you in an ideal position to identify who your ideal client is and why you are a great fit to work together.
By discussing reasons why identifying your values can change everything in and around your brand, you’ll uncover ways that traditional ideal client workshops + tools aren’t helpful and how leading with your values can shift the way you approach your brand.
In this workshop, Erica Courdae (she/her) + India Jackson (She/Her) will share:
How behavior modeling can showcase your values through your actions
Why pausing to establish shared meanings and definitions is a must
What personal values are and why as leaders you can’t leave them out
The difference between Brand Values and Company Values and why every brand, no matter how small, needs both
Why popular ideal client workshops + tools dehumanize who you wish to attract by activating implicit biases and stereotypes (demographics vs values-based psychographics)
How values impact your company culture, even if you are a company of one (customer service, time boundaries/holidays, hiring + interviews)
And an opportunity to ask Erica + India your questions live
You’ll complete this workshop with shared meanings for commonly used terminology and a better understanding of how you want to think about values going forward. You’ll also better understand how to identify and connect with ideal clients based on shared values.
Whether you have a set of brand values and have done traditional ideal client workshops in the past or this is your first time, this workshop will support you in understanding how leading with your values can shift your brand and your life!
Can't attend live?
We built our community with diversity and inclusion in mind. So, you can submit your questions in advance and a replay video will be made available for the life of your membership for you to watch anytime on demand! 😉
About Your Facilitators
Erica Courdae (She/Her/Hers) + India Jackson (She/Her/Hers)
Co-Founders of Pause on the Play
As an athlete, photographer, and creative consultant to personal brands, India Jackson (She/Her) spent the first decade of her career watching as talented professionals were forced to adopt identities that were sellable but not authentic. Watching the market flooded with an intense focus on follower count and crafted personas, she committed to taking a more aligned approach to influence-building.
Erica Courdae (she/her) is a trusted advisor to entrepreneurs and executive teams committed to shifting focus, power, and resources in order to create more equity in their business and the world. She believes imperfect action is necessary to create meaningful social change and helps public figures engage in the work without fear of judgment.
In 2018, Erica and India co-founded Pause on the Play: a community, podcast, and consultancy committed to guiding individuals in the process of defining their values, diversifying their networks, and disrupting systems of oppression.
Combined they have provided training and consulting applied in businesses ranging from Christian Dior and Paul Mitchell School to Martha Beck Incorporated and Blue Cross Blue Shield. Their voices have been featured on podcasts, workshops, and online communities with a combined reach of over twenty thousand people.
To learn more about their work, check out the Pause On The Play Podcast wherever you get your audio.