Leading ThrouGH Your ValuES workshop

From Implicit to Explicit®

Redefine your brand values and move from implicit thoughts to explicit actions.

 

get clear on what matters

From Implicit To Explicit is a framework to get clear on what matters and how it informs the way you live and lead in your workplace.

Focus on your values because...

  • You might be clear on what matters to you and your brand. But does everyone else know?

  • Alignment with your values, actions, and desired impact is possible.  And it all starts with you and your team.

  • Traditional Ideal Client Work Doesn’t Work. It leaves behind individuals that are a match for you & your brand that don’t fall into a specific demographic.

  • Combining brand values with psychographics as the foundation of your marketing attracts the best-fit clientele beyond what you currently offer or sell.

  • People buy from and support other people, so you have to be transparent.

 

  • I have never participated in a more engaging and thought provoking workshop

    I have never participated in a more engaging and thought provoking workshop than with Pause on the Play. This workshop is for you if you’re ready to roll up your sleeves and dig deep into your values in ways you’ve never thought of before. I was blown away by the leadership, guidance, and 1:1 support. Thank you!

    Rachael Kay Albers

  • I loved all of the new words that came up

    I had written out a list of values previously, and this made me rethink that in a way that is more detailed and related to how I put those values into direct action through the client experience. I loved all of the new words that came up that I would’ve never thought without your insight and exercises.

    Shannon Collins

Our 3-hour live virtual Workshop will:

  • Help you evaluate the intersection of your personal and professional values and ethics.

  • Allow you to identify the values and ethics of your clients and your team.

  • Identify which values need to show up in your brand.

  • You’ll leave equipped to lead on a deeper level, giving others the opportunity to truly know you before they patronize you or join your team. 

  • You’ll be motivated to incorporate your values in your brand message and presence.

  • And you’ll feel ready to move into a place where you can actively make leadership decisions based on your values.

Reconsider what you know about values

Reconsider what you know about values

  • Values are the foundation

    Traditional ideal client formats, which make assumptions based on demographics & stereotypes, are exclusionary and racist. Leading with values as the foundation can identify real people that are the best fit for your brand. Because no matter how much your work may change, your values are consistent.

  • Personal Informs Professional

    You never leave your humanity behind, so why should your values be excluded when making decisions and taking action while you work? Your values inspire, inform, and enhance the impact you’re making within your workplace.

  • Explicit actions create alignment

    It's one thing to craft beautiful words, to convey an attractive idea; it's another to also demonstrate the meaning of those words in all that you do. Having brand values that are clearly defined, actionable, and measurable keeps your workplace and its culture in alignment with the impact you want to make in the world.

Join the workshop

WHAT TO EXPECT

You and your team will meet with Erica + India online via Zoom. Together you will explore your individual values and discuss how when combined as a team they will inform your values as a brand.  

Each attendee will participate from their own personal device in their location of choice and will receive a private digital document to work from. Collaboratively you will combine all your new insight and awareness into creating your 3-6 brand values. 

You will leave with insight, clarity, and a rough draft of your brand values ready to be finalized with the writer on your team (or whoever creates your copy).

*Please note, this workshop isn't suited to be taken from one shared device in a group setting. Having individual devices, including tablets or computers, is recommended.

 

  • It clarified for me what sort of clients and teammates I really want to have.

    This workshop was incredibly helpful in distilling the top value priorities for myself and in each of my businesses. It clarified for me what sort of clients and teammates I really want to have. I liked being able to drill down on those values to show what that would look like in action or practice. I appreciated the space in which to do the work and receive feedback in real time.

    Hannah

  • I was blown away by the wealth of not only knowledge, but also kindness, generosity, and accountability.

    This was my first experience hiring a coach and consultant, and I am so glad I chose to work with you two. It has been so rewarding and eye-opening. I really, really needed firm guidance from experienced professionals. I am so grateful for all the tools and wisdom Erica and India shared, and continue to share. They are incredible individuals who work beautifully as a team. Their bold, unique businesses and personalities are so needed in the world, and I am thankful to know them.

    Kristen Channel

  • I realized DEI work is a core foundation

    As a Membership Community Strategist, it’s my mission and responsibility to help membership owners and their Community Managers facilitate safe online spaces for their members. Until recently I thought DEI work would make a perfect “bonus” training to my 8 week program but with the help of Erica and India I realized that it’s a core foundation.

    Diana Tower

 

READY TO LEAD THROUGH YOUR VALUES?

Investment: $2100

Your purchase secures a date and time that works for your schedule and includes space for you and up to 7 additional team members , brand partners, or business friends (for a total of 8 people).

 Frequently asked questions

Can I enroll my whole team?

As the world rexamines company culture and team retention, this workshop is a wonderful way to connect over what matters most. Your purchase includes space for you & up to 7 additional team members, brand partners, or contractors such as your podcast team or copywriter for a total of 8 people.

What if I don’t have a team?

No team, no problem. You have two wonderful options. You can take the workshop privately with India and Erica to get focused 1:1 (technically 2:1) attention. Or, you can gather up to 5 of your peers or friends (for a total of 6 people) to take the workshop together bonding/connecting over what matters most, your values.

Is this workshop only for entrepreneurs or business owners?

No, Implicit to Explicit® is for anyone seeking to redefine their values and integrate them into the way they live, lead, and earn. Change begins with each of us, entrepreneurs and intrapreneurs (people making change from inside someone else's workplace) alike. From accountants to therapists, makers to stylists, CEO’s to Founders, you’re welcome here.

What sort of time commitment we are talking about?

As much or as little as you’d like really. Prior to the workshop there is an optional podcast audio or article you can enjoy. On the day of the workshop you’ll spend 3 hours with us live. And after the workshop you’ll spend as much or as little time as you find necessary to create any copy about your values to share with others if you desire.

READY TO LEAD THROUGH YOUR VALUES?

Your purchase secures a date and time that works for your schedule and includes space for you and up to 7 additional team members , brand partners, or business friends (for a total of 8 people).