Entrepreneurs and brands have seen the need to provide scholarships as they grow and flourish, but have not acknowledged the energy around the framing of these efforts. The word “scholarship” brings up all kinds of specific and often negative feelings about the people receiving them.
Today is our opportunity to embrace a new way of thinking by shifting to offering “awards” instead of “scholarships”. By going with the concept of awards, we create giveback efforts that are based on those you support as reflected in your values and the impact that can be made. Let’s talk about how to change the old narrative and create efforts rooted in intentionality.
In this training, Erica will discuss how you can:
Understand the impact of the word choice of Scholarship vs Award and how changing them can shift the connotations attached to them.
Create a giveback component via awards that reflect your brand values.
Prepare yourself for the limiting beliefs you can encounter and know-how to reframe them.
Explore a client case study highlighting what went into creating a giveback component that included awards seats and a diverse awards committee.
You’ll complete this training having a better idea of how to begin creating your award seats and how to make sure they are reflective of your values, who you support, and why right from the beginning.
Whether you currently have a giveback component or not, this training will support you in designing an equitable one that reflects your brand and desired impact!
This training is free as a member of Pause On The Play The Community where you will have a safe space to share what you’ve learned and get support with turn those insights and goals into actions.