44. How Ideal Client Work is the Foundation for Everything
You may have heard what India and Erica call "ideal client" referred to as "client avatar" or "client profile" or some other term. The Pause on the Play team prefers "ideal client" because it's simple and to the point. While some marketing experts want you to suss out your ideal client's favorite color or the TV shows they watch, India and Erica believe it's much more important that you and your clients connect at a more fundamental level and that your life values are aligned.
Once you know who your ideal client is, everything else about your business will flow from that knowledge. It will impact your branding, who you want to work with, how you work with them, and how you show up.
India and Erica's ideal-client process is like none other. Theirs results in clarity regarding what matters to your clients, as well as what matters to you, and how those two things align. The result is powerful relationships that are energizing, profitable, and fulfilling for both you and your clients.
In today’s episode, you’ll learn….
[0:06:28] What makes Pause on the Play’s ideal-client-defining process different from all the rest
[0:07:18] The genesis for the Ideal Client Magnet Workshop
Why honing in on your ideal client will drive the rest of your business decisions
Why it’s important to know what makes your clients tick.
Why you need to know WHO you’re speaking to before you say a word
[0:16:45] Why, in the end, it’s about changing lives
[0:18:34] About Casey Jordan’s experience with working with Erica and India on identifying her ideal client
[0:21:29] What might be holding you back
WHAT’S ONE ACTION YOU CAN TAKE AWAY FROM THE DISCUSSION?
Sign up for the next Ideal Client Magnet Workshop today here
QUOTES
[0:06:28] “I don’t think I’ve ever seen anything remotely close to how we do Ideal Client Magnet Workshop. I have to say a big part of that is many of the people that are breaking down how to figure out your ideal client don’t have a marketing background, don’t have a branding background, and don’t have a diversity, equity, and inclusion background where they also have the certification of being a life coach. When you pair those two different sides of industries together, you get a very, very different process, a very different experience.” - India
[0:07:33] “Every time we would go through the traditional format of how you identify your ideal client, we would struggle with it, or it just wouldn’t feel right… I would be annoyed.” - Erica
[0:10:09] “There is a lot that goes into marketing, branding, business, and it’s so much more than where somebody lives or what they are, or what gender they are.” - India
[0:11:55] “You don’t design what you like. You design what the client needs to get the effect that they’re looking for to attract who they want.” - India
[0:12:08] “This Ideal Client Magnet Workshop is getting clear on who your people are beneath the surface, at the root and the soul of who they are. The things that you’re going to do, the decisions that you’re going to make in your business and brand are for them. It’s not for you.” - India
[0:13:03] “When you get clear on who you want, beyond the surface stuff, it changes everything else in the business, and it also allows you to attract the people that you actually enjoy working with.” - India
[0:15:10] “Are you connecting with them on their values? Do you know what makes them tick? Do they know what makes you tick? Are they clear on what’s important to you and what everything you do leads toward? What are the things that you support that come from the impact that you’re trying to make in the world through the sales that you’re making?” - Erica
Resources
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Ideal Client Magnet Workshop on Thursday, April 23rd, 2020 from noon to 2PM EST.
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