46. What is Pause on the Play? with Kim Wensel
Today Erica + India are joined by Kim Wensel of Pattern of Purpose. Kim helps clients "pull the genius out of their brain and into their marketing messages." But today she’s interviewing Erica and India to tease out the history and intricacies of the Pause on the Play brand + podcast. So if you’re not yet clear on what this podcast is all about, or on what, if any, relationship there is between Pause on the Play and Erica + India’s individual and combined business endeavors, this episode will set you straight. Plus you’ll get to hear the backstory of how this all came about.
In today’s episode, you’ll learn…
[0:05:35] Where the name Pause on the Play came from
[0:08:15] India's reaction to the name proposal
[0:12:55] Why Erica + India decided to do a podcast together instead of each one doing her own thing
[0:18:19] What the first year of this journey has been like.
[0:22:23] What the Pause on the Play brand stands for and why Erica + India believe they’re qualified to deliver its message
[0:25:49] Who can benefit from working with Erica + India together
[0:32:28] How India distinguishes the content between her own podcast and the Pause on the Play podcast
“When we started, we were just having legit conversations as two girlfriends. and I was like ‘Maybe we should record this. There are gems in the conversation.’ And we literally pressed pause on the conversation and hit record, and that was that.” — India
QUOTES
"When microaggressions are happening, it's often on the person who those are directed towards to have to interrupt them." — Kim
"Pause on the Play, in so many ways, is about the way that Erica and India process and then filter that information, even if sometimes there's a lack of filtering." — Erica
"We're acknowledging and owning the fact that we don't do things like anybody else and...and we can't listen to what anybody else says because we're not like them. There's a little bit of uncharted territory where you're creating something that doesn't have a blueprint, and sometimes that's scary. But that's also part of what we guide people through, so it only makes sense for us to give ourselves that permission." — Erica
"I would rather you move, learn from it, and keep going than to just be like, 'I can't do it yet because...'" — Erica
"You don't want your business to look like anybody else's, so why are you still doing the same shit that everybody else does?" — India
"We can get you the marketing and tangible pieces to get you diverse customers, to get you diverse money, but then what happens if we're doing all of this for a brand that's a lie? You're not actually doing anything to support diversity of gender, of race behind the scenes." — India
"If you really truly want to have the change...you need to do the actual work of diversity." — India
"Open, honest, and candid conversation is what makes what we do different." — Erica
"…permission to take imperfect action, permission to say something when you see something, even if it's imperfectly said, permission to do something when you see something, even if it's imperfectly done, because that is where change happens." -- India
Resources
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Kim’s website Pattern of Purpose
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