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45. Why Every Visibility Strategy Benefits From Mindset Work

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Ever wish for something yet when you get it, you wonder why you ever thought you wanted it in the first place? If all you put into it was wishing for it, you’re not out much. But if you’ve worked for something only to find it’s not what you really want… Well, nobody wants to do that.

In today’s conversation, Erica + India share what’s behind some of the mistakes they see small businesses make and how some introspective work on the front end can help ward off awkward situations and feelings of disappointment down the road.

India and Erica cover questions such as…

  • [0:05:05] What's behind the "Me Show"?

    • Watch out for too much first-person language. Are you only telling stories instead of giving helpful advice?

  • [0:08:56] What gets in the way of people standing in their authority?

    • People are afraid to speak authentically, honestly, and candidly because they're afraid. They're more comfortable with a script, but that feels generic and canned.

  • [0:10:00] Why do people sometimes know what to do or not do but don’t change their actions?

    • We default back to what's comfortable.

  • [0:13:56] What about the client who wants all the followers, be on all the platforms, etc.

    • They’re probably seeking quantity over quality. But more does not always equal more.

  • [0:15:39] Why do people work hard to get followers and then not have conversations with them?

    • It may be nervousness or fear.

  • [0:19:50] When it comes to bringing values into their work, why do clients sometimes freeze?

    • Identifying your values and beliefs is a reality check that sometimes can be heavy.

"Mindset sets the tone for so much. It's essentially the thing that will either move you forward or not." - Erica

QUOTES

“Many time people feel like they can get a marketing plan, and everything is going to be great…Then all this mindset stuff comes up. Those things need to be worked through with somebody who works on mindset.” — India

"There are no fatal failures. Give yourself grace. Be gentle with yourself. We hype these things up in our heads to be so much bigger." — Erica

"Visibility doesn't always mean more money. Visibility can plant the seeds to lead to more money, but putting yourself out there all over the place isn't always the answer if there's no purpose to it, if there's no intentionality to it." — Erica

“When you have to actually say these are the people that I want to work with because this is what they and I believe, and this is the change we want to see…you have to acknowledge what might keep you from doing that, what might make it so that you can’t actually show up and say and commit to this thing that you say you want to do because you know that you have these beliefs that are popping up that are in direct conflict with that. It can be a mind fuck.” — Erica

Resources

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